A culture-first marketing communications and PR agency for Indian and global brands
Through Research, Public Relations, Experiential Marketing,
Digital, Content, Influencers, and Strategic Partnerships
Three Divisions
One house.
Three distinct capabilities.
Built to work together. Configured around your specific brand need. Whether earned media, creator strategy or brand architecture — TUTE Consult brings all three to one brief.
Vector
The thinking division. Brand architecture, narrative positioning, reputation intelligence. For brands that need to think before they communicate — and want to own the category.
- •Brand narrative & messaging architecture
- •Integrated MarCom planning
- •Reputation intelligence & monitoring
- •Fractional CMO services
Communiqué
Traditional and digital PR, community seeding, crisis management, founder thought leadership. Earned authority that compounds — not just coverage that evaporates.
- •Tier-1 national & regional media placements
- •Founder narrative & thought leadership
- •Crisis communications
- •49-touchpoint proprietary playbook
Tribe
Audiences follow people, not logos. We design creator-first strategies driven by AI discovery across 6.7M+ creators, backed by precise EMV reporting and real attribution.
- •Nano to celebrity creator campaigns
- •Instagram · YouTube · LinkedIn · X
- •Data-driven analytics & attribution
- •Brand tie-ins, endorsements & licensing
Komal Lath
Managing and leading Tute across verticals. Also doubling as chief everything officer!
Over 22+ years of experience across PR and marketing, Komal also has been awarded for 40 under 40, Superwoman, Best Marketeer among other accolades. She obsesses over details, enjoys traveling and is a voracious reader. She also works with several charities and humanitarian organizations apart from teaching and mentoring at B schools .
Our story
Per Aspera Ad Astra
Following this as a core philosophy, it’s been over 16+ glorious years and counting.
It all started on one rainy day. When the 9-5pm job seemed more mundane, process driven and tedious than ever and when sitting on the desk across a screen was more of a forced task, we decided to kick the monotony and do something that seemed more exciting and lucrative! Thus came about Tute Consult, emphasizing the need for work-life balance and an environment that was energetic and buzzing …whose DNA was all about communicating and creating value-additions for brands!
It’s inspired by Tutankhamen, the young, restless Egyptian king or being intuitive about the work we do. That was just the beginning!
Over the years, we’ve had the opportunity to work with some of most exciting corporate and consumer brands, events and personalities!
And just as brands and their messages evolve, the business of communication itself continues to change and grow. We pride ourselves in adapting to the new age mediums of marketing. Clients who believed in our ethos, partnered with us from the beginning; many of which remain to this day. Our clients range from established corporates to consumer and luxury brands, startups and international brands among others. At Tute, we believe in culture and relationship building with honest, execution focused approach and sharp insight based strategy that has enabled over 350+ happy brands.
With our approach to creative thinking and problem solving, we integrate communications advisory and execution including PR, content, organic and paid channels that transcend only traditional approaches.
We are a team of young and passionate thinkers, designers, writers and journalists.
That’s our story. What’s yours?
Komal Lath
Founder
Tute Consult
Clients
Smart Marcom & PR for global brands in India
India is the world’s most complex consumer market. One billion mobile internet users. Six hundred living languages. Four distinct consumer economies from metro to rural Bharat. Global brands that win here do so because they understood India before they entered it.
TUTE Consult has spent over 16+ years building exactly that understanding, across beauty, FMCG, luxury, technology and hospitality. We combine research & insights, Go-To-Market Strategy, deep media relationships (print, digital, broadcast, regional vernacular) with India’s most sophisticated creator network, and the global infrastructure of the Palomar Network.
We have launched global brands in India from their first press release to their first ₹100Cr revenue milestone. From Fortune 500 companies to start-ups, Tute has proven experience across sectors. We understand the journalists, the influencers, the communities, and the cultural moments that make India move.
- •Conducted 100+ research studies within just three months of launch through our proprietary AI-driven insights platform.
- •Our reporting systems are future-ready, designed to enhance efficiency whilst significantly reducing manual effort and human hours.
- •Launched Korean, UK and US beauty brands into India’s tier-1 beauty media within 60 days.
- •Managed reputation for global luxury brands across Chopard, Ferragamo, Victoria’s Secret and Hilton among others.
- •Built regional FMCG campaigns reaching Bharat and India simultaneously across 220+ cities.
- •We are not merely building brands; we are creating cultural relevance and nurturing engaged communities.
We partner with the best independent agencies in key markets across the globe—to offer in-Tute-ive services to clients wherever they need it through our global out reach partnership.
Partnerships:
Palomar Network
Contact Details
Creator and Influencer Partnerships: tribe@tute.co.in
Openings and Hiring: hr@tute.co.in
Business Enquiry: business@tute.co.in
Years as India’s leading independent MarCom consultancy
Brands activated across beauty, FMCG, luxury, tech and hospitality
Sectors served from D2C to enterprise
Countries reached via Palomar Network partnership
Testimonials
How do you delight a journalist? By giving them the right status update, never messing up with their deadlines and always, always, always getting back to them. Tute consult lives up to these and how which is why Tute Consult ke saath humara bandhan atoot hai. As they turn 15, my best wishes for them to turn 50 soon. All the best! Keep rocking!
- Prasad Sangameshwaran, ETBrandEquity
